Acquisition Strategy

Merchants
Users

Merchants: We don’t intend to divulge our entire strategy here, but we can firmly declare that we will not use merchant acquirers. We will utilize a few old-fashioned marketing tactics to announce our free payment strategy and work directly with merchant trade organizations and community leaders to educate merchants. There are many ways to get the word out, and these are just two. We have proven that our merchant value proposition is easy to understand and articulate and believe our users will be our biggest supporters, so we have built a plan to pay them to acquire merchants.

Users: Again, we won’t reveal our entire strategy here, but we will give our reader a taste of what’s to come. Deals and promotions from community merchants is a big draw for our target market, as is communicating with them. A large market is not being served by Venmo & Zelle, and we believe our unique P2P addresses this market. We plan to target college campuses with very specific use-cases and we have a verbal agreement to launch with several large summer, fall and winter music festivals and markets to be their electronic payment provider. Ask us more about these!

Next Section: Monetization

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