HOW TO MAKE A DROP
STEP 1 - LOG IN + SELECT YOUR BRAND (if you have multiple)
STEP 2 - UNDER MARKETING, SELCT “DROPS” AND THEN “CREATE DROP”
STEP 3 - FILL IN YOUR DROP DETAILS AND HIT “CREATE”
STEP 4 - THAT’S IT!
Sit back while your drop goes live, and get ready to welcome more customers through the door!
TIPS + TRICKS
Titles
Keep titles short — under 40 characters for best readability
Include start times if you're posting in advance
Avoid emojis to keep titles clean
Descriptions
No character limit — go into detail
Clearly describe the offer or event, including any rules or restrictions
Emojis are welcome here to add personality 🌟🎉
Start and End Dates
4–5 hour long drops work best to create urgency
For Offers and promotions:
Enter the exact start and end times
For Recurring Events (eg. happy hours, trivia, karaoke):
Schedule 2–3 hours before the event begins
Be sure to include the actual start time in both the title and description
For Plan-Ahead Events (eg. ticketed / reservation required events)
Use the actual event time
Check “Show in Advance” to help users plan ahead.
IMAGE URL
To add an image URL, right-click on the image you want to use (from a website or social media), then select “Copy image address”.
This copies the direct link you can paste into the image field.
RECURRENCES
Choose if you would like this event to repeat for 2-4 weeks on the same time and day of the week
Drop Inspiration
Drops work best when they are exclusive to ZAPXY and not available to the general public
Need help crafting the perfect drop? Check out our Smart Merchant’s Guide to Crafting Winning Drops