BIG IDEAS

REAL IMPACT

ABOUT ZAPXY

We started life as a deal distribution platform, but a funny thing happened. The more deals we added the more user engagement dropped.

We learned that more choice created friction and choice paralysis, and our users abandoned the app. The feedback was clear: people did not want more deals. They wanted to be told where to go.

That insight changed everything and spawned our decision engine.

Adults make 35,000 decisions a day.

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227 are about food.

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3 hours/day are spent making conscious decisions

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67% of people default to the same meal or restaurant

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Adults make 35,000 decisions a day. · 227 are about food. · 3 hours/day are spent making conscious decisions · 67% of people default to the same meal or restaurant ·

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    Consumer Problem

    Search shows options, but users want decisions.

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    Merchant Problem

    Merchants lack demand control.

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    Search Problem

    Search is static and aging. It gives endless options, not make decisions.

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    The Solution

    Create a decision layer to matchmake. Use preferences and intent and match them with merchant supply and live incentives.

WHAT SETS US APART

We matchmake by understanding our consumer preferences and intent and matching them with local merchant supply and live incentives.